The following instructions explain how to add Google Analytics, Ecommerce and Cross Domain Tracking to your website so you can track website activity. Learn more about Google Analytics.
Important: If you use the Arlo Website, you can set up Google tracking from your platform.
Setup Google Analytics
- Set up a Google Analytics account. See http://www.google.com/analytics/
- Note: If you already have an account with Google Analytics, we strongly recommend you set up a separate account and tracking code for simplicity. However, you are able to use the tracking code from your existing account to track your Arlo pages through the use of cross-domain tracking.
- Send Arlo Support your Google Analytics Tracking Code.
- Login to Google Analytics.
- Select Analytics from the right-hand corner menu.
- Your Tracking Code is located in the Websites section.
- Or read how to find the tracking code and send Arlo Support a copy of this code.
Once Arlo Support have added the Universal Tracking code, Google Analytics will be enabled on your website. Note: Any analytics data submitted to Google may take up to 24 hours to appear.
Setup Google Ecommerce
Arlo can send transaction data through to Google Ecommerce, allowing you to use the Google Ecommerce reports to analyze purchase activity on your site.
Arlo sends the following information if Ecommerce is enabled:
- Transaction details
- Total amount inc tax
- Tax amount
- Item details
- Template name
- Event code
- Item summary
- Price
- Quantity (1)
Enable Google Ecommerce
- For Google Ecommerce to be enabled, you must have Google Analytics enabled on your platform.
- To enable Google Ecommerce, contact Arlo Support.
- Once Ecommerce has been enabled, you'll need to enable Ecommerce views in Google Analytics.
- You will then be able to use the Ecommerce reports in Google. Note: Any analytics data submitted to Google may take up to 24 hours to appear. We also do not currently support Google Ecommerce through Google Tag Manager.
Cross-domain tracking
Arlo supports cross-domain tracking. Cross-domain tracking makes it possible for Analytics to see sessions on two related sites (such as an e-commerce site - i.e the website that hosts your Arlo courses) and a separate shopping cart site (the Arlo checkout) as a single session. This is sometimes called site linking.
To enable Cross-domain tracking, contact the Arlo support team.
Note: Cross-domain tracking is not required for customers using the Arlo Starter Template website integration option.
How standard tracking code behaviour works
The standard Analytics tracking code records traffic to a given URL as a group. For example, if you set up tracking to your website—myexamplewebsite.example.com—traffic to all pages and subdirectories to your site is collected and tallied as a unit. That way, when a user goes from one page on your site to another page on that same site, Analytics reports show the following relationships:
- navigation path between pages
- total time on site—as a cumulation of time on pages
- number of individual sessions and unique sessions
- number of unique users
In addition, Analytics treats traffic to separate URLs as unique and unrelated (except for referring links). This is how you would expect Analytics to work, since you would not want data from one website to appear in the Analytics report for a separate, unrelated website.
Image Source: https://support.google.com/analytics/answer/1033876?hl=en
How cross-domain tracking works
Suppose you have an online store (your website) and a 3rd-party shopping cart (the Arlo checkout) hosted on another domain:
- www.example-courses.com
- www.example-arlo-co/checkout/
Without cross-domain tracking, a user who arrives to your website and then proceeds to your 3rd-party shopping cart (Arlo checkout) is counted as two separate users, with two separate sessions of different durations.
Cross-domain tracking makes it possible for Analytics to see this as a single session by a single user. This is sometimes called site linking. A user to your online store who proceeds to your shopping cart is counted as one user, instead of two users, and the session they started on the store site is continued through to the time spent on the shopping cart site.
Image Source: https://support.google.com/analytics/answer/1033876?hl=en
More useful links information: