Arlo's leads feature allows you to manage and track interest in an course or service, capture ideas for new topics, and manage general enquiries.
Leads can be created by potential registrants using forms on your website (registrations of interest), or they can be created manually by administrators (e.g. your account management staff). Once created, the contact's details are saved in your Arlo contact database, where you can search and see their details, and add them to campaigns. You can track these expressions of interest and build up a list of prospective customers.
Arlo can also automate the management of open leads by automatically closing public course leads based on registration information, so you don't have to manually close leads when they are won.
Learn how to enable leads and configure your lead settings in your platform.
This includes how to add a consent form to your leads forms for capturing data consent.
Your prospects can submit different types of leads through purpose-built forms on your website.
- If a person views a course but it is not scheduled to run in their location, or at a time that's convenient for them; they can register their interest in attending the course at a more convenient time or location.
- Accept suggestions for new topics and registrations of interest for private/in-house courses.
- Allow your organisation's partners to submit leads for potential prospects, and have their details captured for commission purposes.
- Use the 'contact us' lead form instead of your own contact us page, and reduce your systems used to manage prospects and contacts.
Arlo allows you to easily view interest in a specific course as soon as you have set it up, and send out registration links to current lead contacts.