Arlo's campaign management feature allows you to target and manage campaigns to specific contacts. You can add prospects to a campaign by filtering on your contacts' personal details and registration history.
For example, you can get a list of contacts and their email addresses when they have completed 'Introduction to Finance', but haven't yet registered for 'Intermediate Financial Management'; giving you a targeted list of people to market to.
The list can then be exported to your email marketing system; allowing you to advertise the intermediate class to a relevant group of people.
With Campaign Monitor integration, you can also send your campaigns and prospects to your Campaign Monitor account as a new list, to create and send campaigns and track their success. The integration is capable of synchronizing approx. 4000 contacts per hour to Campaign Monitor. If you need your list to be created in a more timely manner, it may be better to export your campaign prospects from Arlo and import them into Campaign Monitor manually.