Arlo offers a campaign management feature which allows you to target and manage campaigns to specific contacts.
You can add prospects to a campaign by filtering on your contacts' information in the Arlo CRM and on registration information.
For example, you can get a list of contacts and their email addresses when they have completed introduction to finance, but haven't yet registered for intermediate financial management; giving you a targeted list of people to market to.
The list can then be exported to your email marketing system; allowing you to advertise the intermediate class to a relevant group of people.
With Campaign Monitor integration, you can also send your campaigns and prospects to your Campaign Monitor account as a new list, to create and send campaigns and track their success.