This video is essentially a technical how-to guide for setting up GA4 for training providers. We show you step-by-step in detail how to set-up GA4, how to configure advanced commerce conversion tracking, and how to generate insightful reports from GA4 that will help you make informed business decisions. We’ll unpack GA4 reporting terms such as acquisition, engagement, and monetization and we’ll also share some practical ways to turn insights into actionable steps to drive more sales through your website.
In just 15 minutes you’ll learn:
- What is GA4
- Why, as a training provider, you need GA4
- How to set-up GA4
- How to connect GA4 to a training management system
- How to set-up conversion events
- Generate regular GA4 reports
- Use GA4 data to make informed business decisions
- Tips to increase checkout conversions
- How to optimize your website to drive more sales