The following instructions explain how to add Google Analytics, Ecommerce and Cross Domain Tracking to your website so you can track website activity.
If you use the Arlo Website, you can set up Google tracking from your platform.
Learn more about Google Analytics.
In order to setup Google Analytics for your Arlo platform you will need to first set up a Google Analytics account.
Google Analytics should be setup via Google Tag Manager. You can read more Google Tag Manager in Arlo here - https://support.arlo.co/hc/en-gb/articles/360040819751-Google-Tag-Manager#enable-google-tag-manager
Any analytics data submitted to Google may take up to 24 hours to appear.
Arlo can send transaction data through to GA4, from here you can then choose where you want to send this data.
You can see the information Arlo sends if Ecommerce is enabled in this article - https://support.arlo.co/hc/en-gb/articles/360040819751-Google-Tag-Manager#what-information-does-arlo-send-to-google-tag-manager
Enable Google Ecommerce
- To enable Google Ecommerce, go to your Arlo platform Settings, and under Marketing, choose Google settings.
- Once Ecommerce has been enabled, you'll need to enable Ecommerce views in Google Analytics.
- You will then be able to use the Ecommerce reports in Google.
Any analytics data submitted to Google may take up to 24 hours to appear.
Arlo supports cross-domain tracking. Cross-domain tracking makes it possible for Analytics to see sessions on two related sites (such as an e-commerce site - i.e the website that hosts your Arlo courses) and a separate shopping cart site (the Arlo checkout) as a single session. This is sometimes called site linking.
You should set up Cross-domain tracking in GA4.
The standard Analytics tracking code records traffic to a given URL as a group. For example, if you set up tracking to your website — myexamplewebsite.example.com — traffic to all pages and subdirectories to your site is collected and tallied as a unit. That way, when a user goes from one page on your site to another page on that same site, Analytics reports show the following relationships:
- navigation path between pages
- total time on site — as a cumulation of time on pages
- number of individual sessions and unique sessions
- number of unique users
In addition, Analytics treats traffic to separate URLs as unique and unrelated (except for referring links). This is how you would expect Analytics to work, since you would not want data from one website to appear in the Analytics report for a separate, unrelated website.
Suppose you have an online store (your website) and a 3rd-party shopping cart (the Arlo checkout) hosted on another domain:
- www.example-courses.com
- www.example.arlo.co/checkout/
Without cross-domain tracking, a user who arrives to your website and then proceeds to your 3rd-party shopping cart (Arlo checkout) is counted as two separate users, with two separate sessions of different durations.
Cross-domain tracking makes it possible for Analytics to see this as a single session by a single user. This is sometimes called site linking. A user to your online store who proceeds to your shopping cart is counted as one user, instead of two users, and the session they started on the store site is continued through to the time spent on the shopping cart site.
More useful information about cross-domain tracking: