The following article outlines the different website analytics options that you can configure for your Arlo platform.
In this article:
- Google Analytics
- Google Ecommerce
- Cross-domain tracking
- Google Adword conversion
- Bing conversion tracking
- Facebook pixels
Google Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not.
Arlo can send transactional data (order information) through to Google Ecommerce, allowing you to use the Google reports to analyze purchase activity on your site.
Cross-domain tracking makes it possible for Analytics to see sessions on two related sites (such as an e-commerce site - i.e the website that hosts your Arlo courses) and a separate shopping cart site (the Arlo checkout) as a single session. This is sometimes called site linking.
Google Adword conversion
Google Adword conversion tracking shows you what happens after a customer clicks on your ads – for example completing an order. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.
Bing conversion tracking
Track what your customers are doing after they click on your Bing ads. Universal Event Tracking (UET) is a powerful tool that records what customers do on your website. Bing Ads will collect data that allows you to track conversion goals and target audiences with remarketing lists.
Facebook pixel helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.