Arlo supports the ability to include tracking codes on your Arlo website.
This support article only applies to the Arlo website. If you are using a different website integration, please contact the Support team for more information on how to set up tracking with your specific website integration method.
If you want to use Google Search Console with your Arlo Website, you will need to first verify your ownership of the site. You can do this by adding a <meta> tag to the HTML of your Arlo Website's homepage by using the Google Site Verification setting.
- Open the Settings menu item.
- From the Website section, select Arlo website.
- Select the Tracking codes tab.
- Hover over the Google option and select Enable.
- Press Edit.
- Turn the Google Site Verification on.
- To get your verification code, go to Google Search Console.
- Enter your Arlo Website's URL in the URL prefix option and press Continue.
- In the Other verification methods section, select the HTML tag option.
- Copy the verification code from the data provided. The data will follow the structure of:
<meta name="google-site-verification" content="{VERIFICATION-CODE}" />
As an example, for data which shows <meta name="google-site-verification" content="oN0468TGRhftvWIlTqtWiAJgJkzKiildTn3B1H4VXjw" />, the verification code is oN0468TGRhftvWIlTqtWiAJgJkzKiildTn3B1H4VXjw.
- Enter your Verification Code.
- Press Save.
- Open the Settings menu item.
- From the Website section, select Arlo website.
- Select the Tracking Codes tab.
- Hover over the Google option and select Enable.
- The Google tracking code option will then show under Active Tracking Codes. Press Edit to add your tracking code.
- On the edit slider, click Enable to activate the tracking option.
- Insert your Google Analytics Tracking ID.
If you have not set up Google Analytics before, view this Google support article to learn how to get started with Google Analytics and retrieve your Tracking ID. If your Organisation already has Google Analytics set up, contact your web administrator to retrieve your Tracking ID.
You can see from viewing the page source of the Arlo website page (after applying and saving these settings), that the tracking id is visible in the Analytics script snippet now embedded in the head of the website.
If you would like tracking events enabled, contact Arlo support. Tracking events let you report on where people are dropping off during the registration process.
The global site tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to Google Ads, Campaign Manager, Display & Video 360, Search Ads 360, and Google Analytics. Instead of having to manage multiple tags for different products, you can use gtag.js and more easily benefit from the latest tracking features and integrations as they become available.
As per Google support documentation, if you currently use Tag Manager, you should continue to do so. Google Ads and Google Marketing Platform tags are fully supported by Tag Manager, and there is no need to deploy additional gtag.js-based code on your site if Tag Manager is already in use. Learn more about considerations before enabling the Global site tag.
- If you will be using Global Site Tag, turn this setting on.
- Enabling the Global Site Tag will enable and configure the 'gtag' command in the script snippet in the head of your website. Learn more about Google's gtag feature.
- If you are not enabling the Global Site Tag (because you already utilize Google's Tag Manager feature) then you should turn on the Enable Google Tag Manager setting and insert your tracking ID of the GA account to which the Tag manager is configured to.
- Insert additional tracking domain names if you are promoting Arlo events on multiple websites (separated by comma)
- This will embed the cross-tracking domains in the script snippet in the head of your website.
The DoubleClick Cookie setting enables Remarketing with Google Analytics, a third-party DoubleClick cookie is embedded in the script snippet in the head of your website, and this is used to enable remarketing for products like Google Ads. When this feature is used, information (including the third-party DoubleClick cookie) is similarly sent to the Analytics servers.
- Enable the DoubleClick cookie by ticking the option in the Google settings.
You will not have access to this setting if you are using the Global Site Tag feature.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
You can use the pixel to:
- Make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
- Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
- Measure the results of your ads. Better understand the effect of your ads by measuring what happens when people see them.
Learn more about Facebook Pixel Tracking and how to use this feature.
- Open the Settings menu item.
- From the Website section, select Arlo website.
- Select the Tracking Codes tab.
- Hover over the Facebook option and select Enable.
- The Facebook tracking option will show under Active Tracking Codes. Press Edit to add your Facebook Pixel ID.
- On the edit slider, click Enable to activate the tracking option.
- Enter your Pixel ID.
- Press Save or Save and Close.
- Open the Settings menu item.
- From the Website section, select Arlo website.
- Select the Tracking Codes tab.
- Hover over the Bing option and select Enable.
- The Bing tracking option will show under Active Tracking Codes. Press Edit to add your Client ID.
- On the edit slider, click Enable to activate the tracking option.
- Enter your Client ID.
- Press Save or Save and Close.