Arlo's leads feature allows you to manage and track interest in an course or service, capture ideas for new topics, and manage general enquiries.
Leads can be created by potential registrants using forms on your website (registrations of interest), or they can be created manually by administrators (e.g. your account management staff). Once created, the contact's details are saved in your Arlo contact database, where you can search and see their details, and add them to campaigns. You can track these expressions of interest and build up a list of prospective customers.
Learn how to enable leads and configure your lead settings in your platform.
This includes how to add a consent form to your leads forms for capturing data consent.
Your prospects can submit different types of leads through purpose-built forms on your website.
- If a person views a course but it is not scheduled to run in their location, or at a time that's convenient for them; they can register their interest in attending the course at a more convenient time or location.
- Accept suggestions for new topics and registrations of interest for private/in-house courses.
- Allow your organisation's partners to submit leads for potential prospects, and have their details captured for commission purposes.
- Use the 'contact us' lead form instead of your own contact us page, and reduce your systems used to manage prospects and contacts.
Learn how to configure each type of lead form in your platform.
Arlo administrators are able to create leads directly in the management platform, allowing you to manually enter leads that originate from outside the Arlo lead forms (e.g. leads received directly via email).
Learn how to create leads in the platform.
Arlo has many ways to manage leads, from assigning leads to staff to closing them as won.
You can also manage any potential 'spam' leads.
Arlo allows you to easily view interest in a specific course as soon as you have set it up, and send out registration links to current lead contacts.