GA4 Migration

1. Confirm what type of property you’re using. First up, confirm what type of property you’re using here. If you’re still using Universal Analytics, then you need to migrate to GA4 right away. FYI, Google will copy over your configurations. By now, Google will have created a new GA4 property for you (unless you opted out, or created one yourself). This new property will be connected to your existing Universal Analytics property and Google will copy over any configurations (e.g. goals, audiences, etc.) from your Universal Analytics property that you have not marked as complete in your GA4 property. So that bit is taken care of for you.
2. Update the tracking code on your website. Replace the old Universal Analytics code on your website with the new GA4 tracking code. This enables basic GA4 functionality. For Arlo customers, we recommend Google Tag Manager and ecommerce conversion tracking. Keep reading.
3. Set-up Google Tag Manager. Ensure your GA4 configuration tag, purchase event, and any other events you would like to track are set up and published via Google Tag Manager. Here’s how to do this in Arlo:

      – Go to your Arlo platform Settings, and under Marketing, choose Google settings.

      – Toggle on the Enable Google Tag Manager option

      – Add your Google Tag Manager container ID to the Tracking ID field.  You can get your container ID by going to your admin page in Google Tag Manager.

       For more information check out the Arlo help centre article.

4. Enable ecommerce conversion tracking. Arlo can send transaction data through to Google Ecommerce, allowing you to use the Google Ecommerce reports to analyze purchase activity on your site. We recommend this for all Arlo customers to get the most out of GA4. For more information check out the Arlo help centre article.

1. Start using GA4, now! Google strongly encourages you to make the switch to GA4 as soon as possible – ie. start using that property instead of your existing Universal Analytics. Doing so will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available.
2. Export data and reports. After July 1, 2023, you’ll still be able to access your previously processed data in your Universal Analytics property for at least six months, after which it will no longer be available. This data is still important to your business, so you’re going to want to export your historical reports during this time while you still have access to them.
3. Set up cross-domain measurement, if needed. If your Arlo checkout isn’t using a custom domain, you will need to configure cross-domain tracking to allow GA4 to track people as they move between your website and the Arlo checkout. Here’s how to set-up cross domain measurement.