Arlo's campaign management feature allows you to target campaigns to specific contacts. You can add prospects to a campaign by filtering on your contacts' personal details and registration history.
This list can then be exported to your email marketing system; allowing you to advertise upcoming or new courses to a relevant group of people. You could follow the same process for a mail/postal campaign by retrieving a list of contacts and their postal addresses and exporting that information.
Arlo's campaign feature can be integrated with Campaign Monitor.
With Campaign Monitor integration, you can sync your email campaign list of prospects to your Campaign Monitor account as a new list, to create and send campaigns and track their success. The integration is capable of synchronizing approx. 4000 contacts per hour to Campaign Monitor.