Arlo allows you to collect registrants' topics of interest and subscriptions for your newsletter and can connect to your Campaign Monitor account to save you time generating subscriber lists.
The following article explains how to manage your newsletter settings, including adding the sign-up option to your website registration form.
If you are in the EU/UK you should use consent fields to capture and store marketing preferences instead.
By default, the newsletter feature is activated on new platforms. Follow the instructions below to edit the field label, description text, and help text.
- Open the Settings menu item.
- From the Platform setup section, select Fields.
- Select Contacts.
- For the Newsletter field, click Edit.
- If required, press Activate to enable the newsletter feature.
- Enter the field Label, Help text, and Description.
- Press Save and close.
- If you have multiple newsletters related to different topics of interest you can add an additional field to your website forms to allow your contacts to select the topics that are of interest to them. To activate the newsletter topics field, find the Newsletter topics field and click Edit.
- If required, press Activate to enable the newsletter topics field.
- Enter the field Label, Help text, and Description.
- To enter your newsletter topics, in the Options section, press Edit options list.
- Enter the list of available topics.
- Press Save and close.
The following process describes how to edit newsletter subscriptions topics available to customers when they sign-up to your newsletter.
- Open the Settings menu item.
- From the Platform setup section, select Fields.
- Select Contacts.
- For the Newsletter topics field, click Edit.
- From the Options section, press Edit options list.
- Edit the list of available topics as required.
- Press Save and close.
You can add the newsletter sign-up option to your website forms. To add the newsletter and newsletter topics fields, you will need to customise your website registration forms and add the fields.
If a returning registrant completes a new website form and does not select any newsletter topics, Arlo will keep their previous choices. If they select new topics, Arlo will add these topics to the contact's record.
Example: Newsletter fields included in a website registration form.
- Find and open the contact you would like to edit.
- Click Subscribe or Unsubscribe.
- If you want to choose specific topics, press Edit.
- From the Marketing section, tick to select the required topics.
- Press Save and close.
You can use Arlo's contact importer to bulk subscribe or unsubscribe your contacts to your newsletter. The recommended process to complete a bulk change to newsletter subscription for your contacts is as follows:
- Remove all columns from the import file except for First Name, Last Name, Email Address, Status, and Newsletter.
If you are changing contacts newsletter topic preferences, you should also keep the Topics column.
- Set the Status column to Active for all contacts in the file.
- Set the Newsletter column to TRUE for all contacts and add the relevant topics in the Topics column (if required).
Topic names must match your topics in Arlo, and need to be comma separated.
- Ensure that on the importer the Update existing contact's information is ticked.
- Complete the import process.
- Open the Contacts menu item.
- Click Newsletter.
- Select the contacts you would like to remove by ticking the checkbox in each row.
- Press Actions and select Remove from newsletter from the menu.
- Press Unsubscribe.
- Open the Contacts menu item.
- Click Newsletter.
- The list will be displayed with each contacts topics (if enabled).
- Open the Contacts menu item.
- Click Newsletter.
- Press the export arrow and select the information you would like to export.
We recommend you use an email marketing tool such as Campaign Monitor or Mailchimp to send your newsletters.
These tools are specifically designed to create attractive newsletters and manage the complexities associated with spam filters as well as your legal requirement to allow customers to unsubscribe from your newsletter list.
Arlo has a native integration with Campaign Monitor to help you save time in sending your newsletter, as the integration means newsletter subscribers are kept up to date between the two systems. Learn more about our Campaign Monitor integration.
Arlo also has an integration with Zapier, which gives you the ability to connect Arlo with over 2000 applications, including many marketing tools like Mailchimp.
If you are using an email marketing tool that doesn't connect via Zapier, export the list (see instructions above) as a CSV file and import this file into your email marketing tool.