The following article outlines how to automatically add and remove newsletter subscribers to Mailchimp using Zapier.
In order for the Zapier integration to work seamlessly with Arlo, it's recommended that each of the below Zaps are used otherwise you may end up with an incomplete integration (e.g. records passed one way but not the other).
To create and use these Zaps you will need to have a Zapier Starter plan or above and access multi-step Zaps.
Before you can set this Zap up, you must set up a custom field in Mailchimp which will be used to establish a link between contacts in Arlo and contacts in Mailchimp.
- In your Mailchimp account, go to the Audience page.
- Press Manage Audience from the navigation row and select Signup Forms.
- Open the Settings dropdown menu and select Audience Fields and *|Merge|* Tags.
- Choose Add a Field.
- Select Number for the type.
- Name the field ARLOID and set it as Visible and name the Merge field as ARLOID.
- Press Save Changes.
This field will now be an option when creating Zaps using Mailchimp and you can populate it with the Arlo Contact ID (which will establish a link between the two entities).
- In your Zapier Dashboard select Create Zap.
- Search for and Select Arlo from the app selector.
- Choose New Contact as the Trigger Event and press Continue.
- Choose your account and press Continue.
- Add the following extra information:
- Marketing Information
- On the find data step click Test Trigger.
If Zapier says it cannot find any contacts to display, try creating a new contact in your platform, waiting a couple minutes, and then try test again.
- Select new trigger (+ icon) and choose Filter.
- Search for Newsletter in the first field.
- Select Marketing Newsletter Subscriber.
- Select (Text) Exactly Matches for the second field, and type True in the third field. This filter will prevent non-subscribers being created in Mailchimp.
- Click Continue to test the filter and proceed to add the next step.
If Zapier displays a 'Your Zap would not have continued' message, this is because the sample contact isn't subscribed to the newsletter. You can either proceed or retest with a different sample contact who is subscribed to the newsletter.
- Search for and select Mailchimp as the new application.
- For Choose Action Event, select Add/Update Subscriber and press Continue.
- Select the Mailchimp account you'd like to connect to the Zap and press Continue.
You will need to connect to your Mailchimp account if this is the first time you've used it for a Zap.
- Zapier will show you all available fields which you can use to extract information from Arlo and send it to other systems.
- You can now choose which audience you'd like to add the newsletter subscriber to, and what information from Arlo you'd like to transfer to Mailchimp with the contact, e.g. Tags.
- In the example below, we're adding subscribers to the Training audience and are only transferring basic contact information:
- First & Last Name
- Email Address
- Arlo Contact ID - You will need you have set this up in Mailchimp as a custom field first.
- Once you've entered all the information you'd like the new Mailchimp subscriber to receive from Arlo, click Continue.
- In the final step, to test that the Zap works and will add a new subscriber successfully, press Test & Continue.
You can also choose Test & Review here if you'd like to check that the subscriber is created successfully and what information Zapier transferred to Mailchimp.
- The Zap is now created and ready to go, all that's left is to give it a name and turn it on.
- In your Zapier Dashboard select Create Zap.
- Search for and Select Arlo from the app selector.
- Choose Updated Contact as the Trigger Event and press Continue.
- Add the following extra information:
- Marketing Information
- Select your account and press Continue.
- On the find data step, press Test Trigger.
If Zapier says it cannot find any contacts to display, try creating a new contact in your platform, waiting a couple minutes, and click test again.
- Select new trigger (+ icon) and choose Filter.
- Search for Newsletter in the first field.
- Select Marketing Newsletter Subscriber.
- Select (Text) Exactly Matches for the second field.
- Type True in the third field.
- This filter will now only continue if the contact has subscribed to your newsletter in Arlo.
- Click Continue to test the filter and proceed to add the next trigger.
If Zapier responds with this Your Zap would not have continued this is because the sample contact doesn't have the newsletter option ticked. You can either proceed or retest with a different sample contact who is subscribed to the newsletter.
- Search for and select Mailchimp as the new Trigger.
- For Choose Action Event, select Add/Update Subscriber and press Continue.
- Select the Mailchimp account you'd like to connect to the Zap.
You will need to connect to your Mailchimp account if this is the first time you've used it for a Zap.
- You can now choose which list you'd like to add the new contact to, what information from Arlo you'd like to add and set Mailchimp specific information like Tags.
- We've only transferred the basic require information:
- First & Last Name
- Email Address
- Arlo Contact ID - You will need you have set this up in Mailchimp as a custom field
When choosing what Arlo information to use Zapier shows you the available fields and allows you to search and select them.
- Once you've entered all the information you'd like the new Mailchimp subscriber to receive from Arlo, click Continue.
- In the final step you can test that the Zap will work and a new subscriber will be added successfully. Click Test & Continue.
You can also choose Test & Review here if you'd like to check that the subscriber is created successfully and what information Zapier transferred to Mailchimp.
- The Zap is now created and ready to go, all that's left is to give it a name and turn it on.
- Search for and Select Mailchimp from the app selector.
- Choose New Unsubscriber as the Trigger Event and press Continue.
- Choose your account and press Continue.
- Select the Audience and press Continue.
- Test the trigger and Continue.
- Search for and select Arlo as the new App & Event.
- For Choose Action Event, select Update Contact and press Continue.
- Select the Arlo account you'd like to connect to the Zap.
- In the Customise Contact section there are three fields that need to be filled out
- Contact ID - Merge Fields Arloid
- Email - Email Address
- Newsletter Subscriber - False
- Proceed to the next step and press Test & Continue.
You can choose Test & Review here if you'd like check the information that Zapier transfer to Mailchimp and that the subscriber is removed successfully.
- This Zap is now ready to unsubscribe any contact that updates their marketing preferences to not receive their newsletter.
- In your Zapier Dashboard select Create Zap.
- Search for and Select Arlo from the app selector.
- Choose Updated Contact as the Trigger Event and press Continue.
- Select your account and press Continue.
- On the find data step press Test Trigger.
If Zapier says it cannot find any contacts to display, try updating a contact in your platform, waiting a couple minutes, and then click test again.
- Select new trigger (+ icon) and choose Filter.
- Search for Newsletter in the first field.
- Select Marketing Newsletter Subscriber.
- Select (Text) Exactly Matches for the second field.
- Type False in the third field.
- This filter will now only continue if the contact has unsubscribed to your newsletter in Arlo.
- Click Continue to test the filter and proceed to add the next trigger.
If Zapier responds with this Your Zap would not have continued this is because the sample contact didn't have the newsletter option unchecked. You can either proceed or retest with a different sample contact who isn't subscribed to the newsletter.
- Search for and select Mailchimp as the new Trigger.
- For Choose Action Event, select Unsubscribe Email and press Continue.
- Select the Mailchimp account you'd like to connect to the Zap.
You will need to connect to your Mailchimp account if this is the first time you've used it for a Zap.
- Specify which Audience your Arlo Mailchimp subscribers are in.
- Select the Arlo contact Email Address from the list that will be unsubscribed.
- After the Audience and email address are entered, press Continue.
- In the final step you can test that the Zap will work and a new subscriber will be added successfully. Press Test & Continue.
You can choose Test & Review here if you'd like to check the information that Zapier transfers to Mailchimp and that the contact is unsubscribed.
- The Zap is now created and ready to go, all that's left is to give it a name and turn it on.
